Case Study: IRMA We Are Retail Campaign
Client Goals:
IRMA aimed to create content for We are Retail campaign. The goal of the campaign was to raise awareness of the impact retailers have on our lives and in our communities.
Our Role:
Lindsey was the lead producer with Bottle Rocket Media and managed all things production related for the We are Retail campaign. vonProductions was responsible forr sourcing potential retailers included researching independently owned businesses who might be a good fit for the campaign, managing outreach and scheduling with the retailers. Pre-production included researching each retailer’s story to develop interview questions and shot lists. Lindsey directed and produced each shoot, conducting the interviews and ensuring we got all the footage we needed at each location. Lindsey also directed and produced post production, creating the paper script and working with the editor to create a hero video and multiple social videos for each retailer, inclusive of managing internal and client feedback through final delivery.
Lindsey implemented a process for retailer outreach and managing production and post production workflow, client review and partnering with BRM’s marketing team to ensure a seamless workflow of content creation and go-live strategy.
Our Unique Approach:
Lindsey and Bottle Rocket Media were coming in as a second production partner and created systems to manage a project with a lot of moving parts while keeping creative integrity and IRMA’s goals top of mind. Balancing production days with a production team of only 3 people – Lindsey, a Director of Photography, Production Assistant and one editor, Lindsey brought order to chaos to put the pieces in motion for a successful campaign.
