Case Study: Allbirds Holiday Campaign
Client Goals:
Allbirds aimed to create a cozy-fueled concept that would highlight de-stressing the holidays, capturing friends and family coming home for the holidays. The Holiday campaign concept, The Most Comfortable Time of Year, featured a mix of in-studio and on-location lifestyle and product photography that spotlighted the classic product and premium materials.
Our Role:
Lindsey was the lead in-house producer and project manager for the Holiday Campaign, working across all internal channels and collaborating with an external production agency to bring the campaign to life. Lindsey was integral to managing shot lists and product needs for each shot, ensuring we had the correct shoe style, color and size across six talent with up to 12 looks each plus 20+ product shots.
vonProductions was able to help Allbirds achieve their goals through organization, communication and collaboration. There were a lot of parties involved to coordinate the needs and assets required for a cohesive campaign across six channels for the most important campaign of the year. Success required focus on details and deadlines while maintaining constant lines of communication between the creative team and internal channel leads, brand marketing partners, and executive leadership plus external production partners.
In addition to producing Holiday, Lindsey continued to produce and project manage all seasonal campaigns, product launches, and promotions for Allbirds for Q3 and Q4.
Our Unique Approach:
With agency and production house background plus in-house experience, Lindsey was able speak the language of all parties involved to successfully bring to life a cross-channel campaign that included digital, email/app, social, retail and PR executions. This mutli-faceted campaign was successful due to Lindsey’s ability to have honest conversations with partners at all levels and keeping a solutions oriented attitude to maintain creative integrity while also meeting various channel needs.
Outcomes
Videography
Website, Photography, & Digital Media