Case Study: Carrot Fertility Member Stories
Client Goals:
Carrot Fertility aimed to celebrate their members’ diverse journeys through Member Story videos and photography by authentically capturing and sharing their journeys. Their goal was to help their audience resonate through storytelling that showcased the ups and downs of fertility treatment and how Carrot helped them along the way.
Our Role:
vonProductions served as the production agency partner, working closely with Carrot Fertility’s creative team to secure potential members, prep and capture the interviews, footage and photography. We coordinated crew and gear in each city, managed production schedule, advised on creative, and ensured a smooth production with multiple shoot locations each day.
In this capacity, vonProductions helped Carrot Fertility create a series of Carrot Member Stories through multiple shoots across the country. Partnering with the Carrot Fertility creative team, we established a look and feel that we were able to replicate in numerous environments, including the Members’ homes and rented locations. Leveraging our network, vonProductions sourced crew and gear local to the various cities in which we were shooting. Lindsey also advised in post production and managed the color correction and audio mix prior to final delivery.
Our Unique Approach:
We remain flexible, given we are filming with real people in their homes, and pivot as needed to capture the best content. In order to maximize production time, we also shoot with Carrot Employees and Customers in locations where it makes sense to do so to help Carrot Fertility build a library of interview footage and b-roll they can utilize across their content creation.
